According to PANOMA, There are numerous myths and misconceptions about SEO. People frequently misinterpret it because search engines, such as Google, do not publish their algorithm functionality or search criteria. When attempting to determine what causes specific content to rank higher, good results are fairly open to debate, resulting in questionable evidence and ambiguity. Let’s clear up some of the most common myths about local SEO.
Social media marketing entails far more than focusing on and pursuing engagement, likes, shares, and retweets. A company can achieve more by focusing on sharing high-quality content. You can also schedule social media content on various platforms using tools available on the market to reduce sharing efforts.
Let’s take a look at why content is important and what it can do for any social media marketing strategy.
Myth. To some extent, this is correct because local SEO employs a different algorithm than the national SEO foundation. When a location is automatically shared or a user includes a city or region (a geographic indicator), a local 3-pack appears at the top of the SERP. These three top positions are not achievable with a few additional keywords and a traditional national SEO campaign. Local SEO employs distinct ranking criteria and yields a distinct set of results.
Myth. Building links is critical for both national and local optimization. Domain authority influences local SEO rankings, which means that Google considers the quantity, quality, and context of links pointing back to your website when calculating your local relevance and position.
Myth. True, social media can have a direct impact on your local SEO rank, but it can also help local SEO. When you use social media, you give third-party directory websites more information to pull from when creating your social media profile. It also aids in the generation of more consumer reviews and provides a syndication outlet for your online content. The advantages are indirect, but they are not insignificant.
Myth: Local SEO isn’t just for small businesses. Local SEO can be used for any business with a location in a specific state or city, even if the company operates nationally or does not have a physical location. Local SEO has less competition than national SEO and requires less effort, so you can quickly increase your search visibility with just a few hours of extra work per week.
It’s also a myth. It’s never too late to start. Even in highly competitive national SEO. Maybe you’ve been trying to break into it for a long time, or maybe your company is new, but it’s never too late to start building your online presence. Local SEO yields tangible results after a few months, depending on how much resources and time you can devote. If you already have a competitive advantage, this period may be even shorter.
What exactly is SEO? If you’re new to digital marketing and don’t know anything about it, these common myths and misconceptions can lead you astray. It takes time to learn the fundamentals and understand how to do it correctly. If you are short on time, a good SEO company can help you improve your brand’s visibility on a local level by utilizing their SEO services.
All you need is time (4-6 months) and patience to generate new business through digital marketing. If you need results quickly, a website refresh and pay per click (PPC) program may be more appropriate.
Panoma Technologies is a local marketing consultant with years of experience developing and implementing marketing strategies for small businesses.
PANOMA Technologies is a marketing firm that adheres to digital marketing principles.
